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Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

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Staying (and Getting) Out of the Spam Folder (Part 2 of 3)

Staying (and Getting) Out of the Spam Folder (Part 2 of 3)

Last week, we discussed list building, opt-ins and unsubscribes

This week, we're going to go over authentication and reputation.

1. Reputation

First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...

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Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)

1. List Building 101

This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...

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Gmail Promotions Tab Revisited

Gmail Promotions Tab Revisited

We get questions about the "secret" for getting out of the Gmail Promotions tab and INTO the Primary tab regularly. Let's revisit briefly.

First off, Gmail is constantly changing their algorithms and watching user behavior, globally and individually to see how subscribers are interacting with different types of messages as Read more...

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Should I Add A New IP Address?

Should I Add A New IP Address?

Should I add a new IP address?

We get this question a lot and the answer is "it depends!" (more…)

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Subscription Form Issues & Spamhaus

Subscription Form Issues & Spamhaus

Recently, Spamhaus started cracking down on potential "list bombing" activity.

In layman's terms, spammers write scripts to find web pages with forms. (more…)

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Spam Traps vs. Complaints vs. Spam Reports

Spam Traps vs. Complaints vs. Spam Reports

This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)

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FTC Settles CAN-SPAM to the tune of $500,000

FTC Settles CAN-SPAM to the tune of $500,000

Three Florida-based affiliate marketers charged with using illegal spam e-mail, false weight-loss claims, and phony celebrity endorsements to market bogus weight-loss products. As a result, they will pay $500,000 to settle Federal Trade Commission charges. The court order resolving the FTC’s allegations also prohibits the defendants from the illegal Read more...

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Why Are They Unsubscribing?

Why Do Subscribers Unsubscribe?

We often get questions around reducing unsubscribe rates and why people might be unsubscribing from your list.

MarketingSherpa conducted a survey in October and found that the top 5 reasons people subscribe are: (more…)

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