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Should I Add A New IP Address?

Should I Add A New IP Address?

Should I add a new IP address?

We get this question a lot and the answer is "it depends!" (more…)

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Subscription Form Issues & Spamhaus

Subscription Form Issues & Spamhaus

Recently, Spamhaus started cracking down on potential "list bombing" activity.

In layman's terms, spammers write scripts to find web pages with forms. (more…)

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Spam Traps vs. Complaints vs. Spam Reports

Spam Traps vs. Complaints vs. Spam Reports

This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)

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FTC Settles CAN-SPAM to the tune of $500,000

FTC Settles CAN-SPAM to the tune of $500,000

Three Florida-based affiliate marketers charged with using illegal spam e-mail, false weight-loss claims, and phony celebrity endorsements to market bogus weight-loss products. As a result, they will pay $500,000 to settle Federal Trade Commission charges. The court order resolving the FTC’s allegations also prohibits the defendants from the illegal Read more...

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Why Are They Unsubscribing?

Why Do Subscribers Unsubscribe?

We often get questions around reducing unsubscribe rates and why people might be unsubscribing from your list.

MarketingSherpa conducted a survey in October and found that the top 5 reasons people subscribe are: (more…)

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Verizon will no longer be supporting email

Verizon Email Closing Down

You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.

Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
https://www.verizon.com/Support/Residential/email/migrations.htm?CMP=DMC-CVZ_ZZ_ZZ_Z_DO_N_X00425

While the change will take some time Read more...

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Gmail Filtering

Gmail Filtering

The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.

Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...

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Tips for Increasing Inbox Delivery

Tips for Increasing Inbox Delivery

The New Year is always a good time to revisit some of the basics as we ramp our for a new year of marketing, list building and business development.

Here are some refreshers for improving your inbox delivery rates in 2017 and beyond. Read more...

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