Should I add a new IP address?
We get this question a lot and the answer is "it depends!" (more…)
Graymail is basically mail that is sent from a real sender to subscribers who have opted in at some point, but it has a lower than expected level of engagement.
First, we'll assume that you're following best practices with list acquisition and the subscribers who wind up on your list Read more...
Recently, Spamhaus started cracking down on potential "list bombing" activity.
In layman's terms, spammers write scripts to find web pages with forms. (more…)
This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)
Three Florida-based affiliate marketers charged with using illegal spam e-mail, false weight-loss claims, and phony celebrity endorsements to market bogus weight-loss products. As a result, they will pay $500,000 to settle Federal Trade Commission charges. The court order resolving the FTC’s allegations also prohibits the defendants from the illegal Read more...
We often get questions around reducing unsubscribe rates and why people might be unsubscribing from your list.
MarketingSherpa conducted a survey in October and found that the top 5 reasons people subscribe are: (more…)
Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.
As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...
You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.
Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
While the change will take some time Read more...
The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.
Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...
The New Year is always a good time to revisit some of the basics as we ramp our for a new year of marketing, list building and business development.
Here are some refreshers for improving your inbox delivery rates in 2017 and beyond. Read more...
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