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Email Re-Engagement

Email Re-Engagement

It is important to develop an email re-engagement strategy.

With statistics showing that as much as 25% of your email list will die off each year.

Whether it's that people change email providers, change jobs, or simply opt out of your list. So, first things first, QUALITY list Read more...

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increasing your response rates

Increasing Your Response Rates

Increasing your response rate  includes open rates, response rates, even inbox rates.

First things first... it's important to keep your IP reputation as high as possible. We strive for above 90 for the best baseline. Assuming that your score is consistently above 90 (if not, please review the email from Read more...

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Feedback Loop

Feedback Loop Basics

A feedback loop is nothing more than a way for the ISPs to let you know who is clicking the "spam" button in their email client. In other words, instead of clicking the unsubscribe link, your subscribers are clicking spam instead.

This may be due to a couple of things Read more...

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self-hosted email

Self-Hosted Email

A self-hosted solution is actually housed in your own database and sits on your own server.

This allows you to have ultimate control over your deliverability.

In order to have this control, you are most likely going to want to look at getting your own server/hosting account with a dedicated IP address. Read more...

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spam traps

Spam Traps 101

Spam Traps can cause big problems in your email program. In this article, we will discuss:

What exactly are Spam Traps;
What are the types of Spam Traps; and
The impact of Spam Traps on your sender reputation.

Types of Traps

1. Pristine:

Pristine spam traps are used SOLELY to capture "spammers". These are addresses Read more...

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email deliverability best practices

3 Components to Email Deliverability

Email Deliverability comes down to 3 key components.

The 3 components to implementing email deliverability best practices include:

1. Your Email Reputation
2. Your Email List (Database)
3. Your Marketing (Content & Messages)

#1: Email Reputation
As the saying goes, "In business... reputation is everything". Well this holds true when it comes to email deliverability. Read more...

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Autoresponse Plus

Autoresponse Plus (ARP) Security Problem

Over the past week, we’ve been made aware of a potential security issue affecting users of autoresponse plus. Currently, the instances we’ve seen have been related to ARP3 and are a serious concern.

In a nutshell, hackers are hacking into autoresponse plus accounts (not the server, but the actual email Read more...

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Yahoo Email Best Practices

Yahoo Email Best Practices for bulk mail senders and postmasters for sending to Yahoo Mail
Please check with Yahoo directly to confirm that these have not changed since the time of posting  (1/8/2014)

The mission of Yahoo Mail is to deliver messages that users want to receive, and filter out messages they Read more...

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