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Last week, we discussed list building, opt-ins and unsubscribes
This week, we're going to go over authentication and reputation.
First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...
The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.
Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...
In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings.
Here's a screenshot of what it looks like:
Here's the link for using it from iPhoneHacks.com:
What this means for marketers...
At first glance, it may appear that this Read more...
Content is still king.
Content is still the single most important factor when it comes to get your mail delivered.
If your subscribers don't like your content, they'll unsubscribe or, worse, report your message as spam.
If the ISPs don't like you're content, the message will be sent to the junk folder Read more...
Best Practices Report
- Recent Posts
- We've been discussing staying out of the spam folder...
- Last week, we discussed list building, opt-ins and unsubscribes...
- Over the next 3 weeks, we're going to be...
- Email Deliverability (62)
- Email Delivered (86)
- Email Engagement (21)
- Email Inbox (21)
- Email Marketing (115)
- Email Marketing Best Practices (37)
- Email Marketing Tips (79)
- Email Software (3)
- General (2)
- inbox placement (5)
- Opt-in (1)
- Pre-Sales (3)
- Pricing & Payment (6)
- Referral Program (1)
- Set Up (5)
- Spam Traps & Spam Complaints (6)
- subject lines (1)
- Support (3)
- Technical (12)
- Unsubscribe (2)
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