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Should I Add A New IP Address?

Should I Add A New IP Address?

Should I add a new IP address?

We get this question a lot and the answer is "it depends!" (more…)

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Spam Traps vs. Complaints vs. Spam Reports

Spam Traps vs. Complaints vs. Spam Reports

This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)

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Gmail Filtering

Gmail Filtering

The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.

Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...

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Tips for Increasing Inbox Delivery

Tips for Increasing Inbox Delivery

The New Year is always a good time to revisit some of the basics as we ramp our for a new year of marketing, list building and business development.

Here are some refreshers for improving your inbox delivery rates in 2017 and beyond. Read more...

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Unsubscribe No - No's!

Unsubscribe No – No’s!

A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!

One that Read more...

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iPhone iOS 10

In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings.

Here's a screenshot of what it looks like:

http://www.screencast.com/t/Tp98nDi3w0XV

Here's the link for using it from iPhoneHacks.com:

http://www.iphonehacks.com/2016/08/unsubscribe-newsletters-mail-app-ios-10.html

What this means for marketers...

At first glance, it may appear that this Read more...

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Content is Still King

Content is Still King

Content is still king.

Content is still the single most important factor when it comes to get your mail delivered.

If your subscribers don't like your content, they'll unsubscribe or, worse, report your message as spam.

If the ISPs don't like you're content, the message will be sent to the junk folder Read more...

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Affiliate Networks and Your Sender Reputation

Affiliate Networks and Your Sender Reputation

When we are referring to affiliate networks, we’re talking about networks like Clickbank, JVZoo, etc.

The long and the short of these networks is that the ISPs GENERALLY don’t like them and if you’re doing a significant amount of mailing to offers within these networks, there’s a good chance that Read more...

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Reputation Is A Moving Target

Reputation Is A Moving Target

The reputation game continues to get more complex as ISPs get more and more sophisticated.

It used to be as simple as not getting complaints and keeping your email list clean. But now, ISPs are putting together algorithms that look at domains, IPs, content, links, and more... So it's essentially Read more...

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Gmail Questions

Gmail Questions…

Back in March, Gmail made some changes in their spam filtering algorithms (again!)… This was also around the same time that they began looking at whether or not incoming mail was encrypted (and added a little icon in their webmail client when the mail is properly encrypted). Read more...

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