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What's the Deal with Gmail?

What’s the Deal with Gmail?

We get a lot of questions on Gmail and how someone can have an excellent "reputation" or a high "Sender Score" and still have issues with Gmail. (more…)

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Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

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Staying (and Getting) Out of the Spam Folder (Part 2 of 3)

Staying (and Getting) Out of the Spam Folder (Part 2 of 3)

Last week, we discussed list building, opt-ins and unsubscribes

This week, we're going to go over authentication and reputation.

1. Reputation

First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...

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Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)

1. List Building 101

This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...

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Should I Add A New IP Address?

Should I Add A New IP Address?

Should I add a new IP address?

We get this question a lot and the answer is "it depends!" (more…)

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Spam Traps vs. Complaints vs. Spam Reports

Spam Traps vs. Complaints vs. Spam Reports

This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)

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EE (Everything Everywhere) Closing Down Email

EE (Everything Everywhere) Closing Down Email

EE (Everything Everywhere), the company that owns Freeserve, Orange, and Wanadoo, will be closing Orange Email on May 31, 2017.

Any email addresses at the following domains will no longer be valid after May 31st. (more…)

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Gmail Filtering

Gmail Filtering

The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.

Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...

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