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This is one of those areas that people really don't like!!!
We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!
However, it's one of the single biggest areas in which we Read more...
We talk about various metrics from time to time... But over the next several weeks, we're going to discuss methods to improve your email deliverability once again as we approach the holiday marketing cycle.
Please note: These are not "quick fixes" and apply to your overall program, long term. Read more...
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