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Re-Engagement Campaigns
We have talked about the importance of re-engaging your list in the past. The reason for this is twofold:
1. Get rid of the dead weight (Yes, you are supposed to remove the people that aren't responsive ;-) )
2. Increase engagement (opens, clicks, etc. moving forward)
Sometimes, however, it's just a Read more...
Deliverability Reminders: Engagement Affects Deliverability
We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).
So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...
HTML vs Plain Text
We continue to get this question regularly regarding HTML vs. Plain Text. And just the other day, I came across a great article on exactly this topic.
Hubspot recently released findings from a study done a few months back. And what they found was that plain text emails increases opens Read more...
Improving Open Rates and Click Through Rates
Generally, the first time we speak to someone about their current email program, they express concern about their open rates and/or click through rates, so this week, we wanted to share with you the process we go through when we first consult someone on their email program. Read more...
How Much Is Too Much? (Or Not Enough)…
We've talked often about email frequency and consistency...
Mail too much, and your subscribers complain, opt out, etc.
Mail too infrequently and you're losing a ton of money, people forget who you are, and retention rate drops.
Both can cause problems with engagement, and long term deliverability. For example, subscribers that get Read more...
What to Do With Unengaged Subscribers
A few weeks ago, I did a webinar for a mastermind of which I'm a member and a question that came in multiple times related to unengaged subscribers. Many of the members have different systems. Some are clients. But, the question exists across the board for everyone...
Improving Your Email Subject Lines
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting really high click through rates after they got the open, but the open rates were extremely low.
7 Steps to Warming Up a Cold List
It’s a common problem for email marketers: Cold lists. For one reason or another, a list gets overlooked or neglected and doesn’t receive an email from you in weeks, months, or even years.
To put the problem in perspective, think of a list like any human relationship. Read more...
How to Keep Subscribers Engaged with Relevant Content
How do you get and keep your subscriber’s attention?
After all, if you want to have consistently profitable email campaigns, it sure helps if your subscribers actually pay attention to your messages, right?
The problem is that most marketers fall into one of two bad habits that ultimately torpedo conversions.
Email Tips-Part 1
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some short email tips that you can implement into your email program quickly.
This "mini tip" has to do with disclosing the subscriber's email address in the email message itself.
You may Read more...