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From Address in your messages

From Address in Your Messages

This week's tip is just a reminder to pay attention to your "from" address in your campaigns. Here are a few simple pointers and reminders.

1. Do not send using a free email service address (like xxx@gmail.com, yyy@hotmail.com). This is a big no-no and with most ISPs implementing strict DMARC Read more...

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Gmail Questions

Gmail Questions…

Back in March, Gmail made some changes in their spam filtering algorithms (again!)… This was also around the same time that they began looking at whether or not incoming mail was encrypted (and added a little icon in their webmail client when the mail is properly encrypted). Read more...

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15 Tips to Improve Your Email Program in 2016 part 3

15 Tips to Improve Your Email Program in 2016 (3 of 3)

This is part 3 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.

11. Use swipe as necessary.
Keep a Read more...

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Email Marketing Best Practices Refresher

Email Marketing Best Practices Refresher

We want to cover just a few email marketing best practices "refresher". Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws. (more…)

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Email Marketing, Seed Lists, Inboxing and Open Rates

Seed Lists, Inboxing and Open Rates

This week, we're going to briefly touch on seed lists, inboxing and open rates and how to keep your open rates as high as possible.

First things first, let's talk about seed lists... (more…)

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5 Ways to Use Micro-commitments in Your Email Campaigns

5 Ways to Use Micro-commitments in Your Email Campaigns

Here are 5 ways to use micro-commitments in your email campaigns:

1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...

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Useful Email Marketing Statistics

Useful Email Marketing Statistics

Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.

- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from Read more...

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