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Feedback Loop Basics
A feedback loop is nothing more than a way for the ISPs to let you know who is clicking the "spam" button in their email client. In other words, instead of clicking the unsubscribe link, your subscribers are clicking spam instead.
This may be due to a couple of things Read more...
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Spam Traps 101
Spam Traps can cause big problems in your email program. In this article, we will discuss:
What exactly are Spam Traps;
What are the types of Spam Traps; and
The impact of Spam Traps on your sender reputation.
Types of Traps
1. Pristine:
Pristine spam traps are used SOLELY to capture "spammers". These are addresses Read more...
How To Reduce Spam Complaints
The discussion of "spam complaints" comes up fairly frequently when we talk about email delivery, inbox placement, and the overall success of your email campaigns.
Generally, spam complaints become an issue when they are significant enough to cause your IP reputation to drop. This usually means that the complaint rate Read more...
3 Components to Email Deliverability
Email Deliverability comes down to 3 key components.
The 3 components to implementing email deliverability best practices include:
1. Your Email Reputation
2. Your Email List (Database)
3. Your Marketing (Content & Messages)
#1: Email Reputation
As the saying goes, "In business... reputation is everything". Well this holds true when it comes to email deliverability. Read more...
Yahoo Email Best Practices
Yahoo Email Best Practices for bulk mail senders and postmasters for sending to Yahoo Mail
Please check with Yahoo directly to confirm that these have not changed since the time of posting (1/8/2014)
The mission of Yahoo Mail is to deliver messages that users want to receive, and filter out messages they Read more...
Email Deliverability Best Practices
Email deliverability is a big issue for any business owner or online marketer who is using email as a marketing channel.
It’s important to understand “email deliverability” in context of the other email marketing metrics.
Email deliverability is the first line of defense when it comes to getting your subscribers to Read more...
How to Get People to Double Opt-In
Naturally, the question comes up: “What Should I Do If Somebody Doesn’t Complete the 2nd Step In A Double OptIn?”
First things first… double opt-in is not a can-spam requirement, though it may be a requirement of 3rd party email providers. So, whether you’re doing it by choice using your Read more...
