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Email Marketing Trends & Predictions for 2016
As the year draws to a close, it's time for email marketing trends for 2016. Some of the predictions/trends we're starting to see as common themes include:
1. Generic email "Blasts" are going to continue to be less and less effective. Read more...
Thanksgiving Email Subject Lines: Winners & Losers
I can hardly believe that Thanksgiving is just a week away! Where did 2015 go?
As we get into full holiday swing, email boxes are starting to get more and more messages and people are in the 'buying' spirit.
Much of what's purchased now is in the form of gifts for Read more...
New Gmail Features
Last month, Gmail rolled out a “Block” feature, which allows us to "Never see messages from this person again," says Sri Harsha Somanchi, a product manager at Google's Gmail.
There is also the option to Add to Contact list, which allows users to add you (the marketer) to their contacts.
Lessons Learned from Political Email Marketing
The political season is upon us - and in full force...
We're still more than a year away from the election (and the candidates from either party have yet to be decided).
But... even being so far out, the email marketing is already inundating subscribers inboxes. There's a lot we, as Read more...