Should I add a new IP address?
We get this question a lot and the answer is "it depends!" (more…)
This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)
Three Florida-based affiliate marketers charged with using illegal spam e-mail, false weight-loss claims, and phony celebrity endorsements to market bogus weight-loss products. As a result, they will pay $500,000 to settle Federal Trade Commission charges. The court order resolving the FTC’s allegations also prohibits the defendants from the illegal Read more...
We often get questions around reducing unsubscribe rates and why people might be unsubscribing from your list.
MarketingSherpa conducted a survey in October and found that the top 5 reasons people subscribe are: (more…)
Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.
As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...
You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.
Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
While the change will take some time Read more...
A few weeks ago, Yahoo reported that 1 BILLION user accounts were hacked back in 2013. (more…)
Recently, I was the recipient of a re-engagement campaign from a big brand name website in the email marketing and deliverability space.
The subject line caught my attention: ♬ Should we stay or should we go? ♬ (more…)
According to Convince and Convert, 35% of email recipients open your email based solely on the subject line.
Here are a few tips: (more…)
While the holiday shopping season kicked off on Black Friday (or Thanksgiving Day for many), this month is where everyone is inundated with email after email. People are opening more emails this time of year, but with the increase in volume, individual open rates often suffer a tad. Read more...
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