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Top 10 Reasons People Unsubscribe from Your Emails

Top 10 Reasons People Unsubscribe from Your Emails

According to a recent research study from Marketing Sherpa, the following are the top 10 reasons people unsubscribe from your emails.

There are quite a few "reasons" that you can have a positive impact on... (more…)

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Enjoy the Long Weekend

Enjoy the Long Weekend…

We just want to wish everyone a Happy Labor Day weekend...

This is a great time to get your promotions lined up and take a few days off before we dive into the fall and the holiday season.

A few ideas... (more…)

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Back to School...

Back to School…

Kids are starting to back to school this week which means:

1. People are back from summer vacation and more engaged with email; and (more…)
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Quick Reminder on Privacy Guard!

Quick Reminder on Privacy Guard!

Just a quick reminder about privacy guard on your email domains...

Just recently, we worked on an issue with Spamhaus for a client, we got a reply with this (as part of their response)... (more…)

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Test, Test, Test! Your Opt-in

Test, Test, Test!

I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.

It made me sign up with a bunch of info (not a fan of this as a first step... Read more...

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Tips for Beating the Summer Slump

Email Marketing Tips for Beating the Summer Slump!

Over the last 10 years, we've consistently seen a "dip" in open rates, in particular, over the summer. As people pack their bags for vacations, they leave their inboxes behind or check them less frequently, searching for only the important personal emails through the clutter on their iPhones.

So what Read more...

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Crafting a useful thank you page

Crafting a Useful Thank You Page

Recently, I was reading an article on bizjournals.com about Chris Brogan, a NYT best selling author and consultant to companies like Disney and IBM. I enjoyed what I'd read in the article so I decided to sign up and check out his email marketing...

He talks about being personally present Read more...

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Gmail Promotions Tab Revisited

Gmail Promotions Tab Revisited

We get questions about the "secret" for getting out of the Gmail Promotions tab and INTO the Primary tab regularly. Let's revisit briefly.

First off, Gmail is constantly changing their algorithms and watching user behavior, globally and individually to see how subscribers are interacting with different types of messages as Read more...

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Should I Add A New IP Address?

Should I Add A New IP Address?

Should I add a new IP address?

We get this question a lot and the answer is "it depends!" (more…)

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Spam Traps vs. Complaints vs. Spam Reports

Spam Traps vs. Complaints vs. Spam Reports

This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)

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