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Gmail Promotions Tab Revisited

Gmail Promotions Tab Revisited

We get questions about the "secret" for getting out of the Gmail Promotions tab and INTO the Primary tab regularly. Let's revisit briefly.

First off, Gmail is constantly changing their algorithms and watching user behavior, globally and individually to see how subscribers are interacting with different types of messages as Read more...

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Should I Add A New IP Address?

Should I Add A New IP Address?

Should I add a new IP address?

We get this question a lot and the answer is "it depends!" (more…)

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Spam Traps vs. Complaints vs. Spam Reports

Spam Traps vs. Complaints vs. Spam Reports

This week, wanted to clarify a few things surrounding "spam" (and hopefully this topic doesn't find this message IN the junk folder!) (more…)

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FTC Settles CAN-SPAM to the tune of $500,000

FTC Settles CAN-SPAM to the tune of $500,000

Three Florida-based affiliate marketers charged with using illegal spam e-mail, false weight-loss claims, and phony celebrity endorsements to market bogus weight-loss products. As a result, they will pay $500,000 to settle Federal Trade Commission charges. The court order resolving the FTC’s allegations also prohibits the defendants from the illegal Read more...

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Why Are They Unsubscribing?

Why Do Subscribers Unsubscribe?

We often get questions around reducing unsubscribe rates and why people might be unsubscribing from your list.

MarketingSherpa conducted a survey in October and found that the top 5 reasons people subscribe are: (more…)

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Verizon will no longer be supporting email

Verizon Email Closing Down

You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.

Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
https://www.verizon.com/Support/Residential/email/migrations.htm?CMP=DMC-CVZ_ZZ_ZZ_Z_DO_N_X00425

While the change will take some time Read more...

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Yahoo Email Hack

Yahoo Email Hack!

A few weeks ago, Yahoo reported that 1 BILLION user accounts were hacked back in 2013. (more…)

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A Strange Re-Engagement Campaign

A Strange Re-Engagement Campaign

Recently, I was the recipient of a re-engagement campaign from a big brand name website in the email marketing and deliverability space.

The subject line caught my attention: ♬ Should we stay or should we go? ♬ (more…)

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Importance of Subject Lines

Importance of Subject Lines

According to Convince and Convert, 35% of email recipients open your email based solely on the subject line.

Here are a few tips: (more…)

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