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We get questions about the "secret" for getting out of the Gmail Promotions tab and INTO the Primary tab regularly. Let's revisit briefly.
First off, Gmail is constantly changing their algorithms and watching user behavior, globally and individually to see how subscribers are interacting with different types of messages as Read more...
Three Florida-based affiliate marketers charged with using illegal spam e-mail, false weight-loss claims, and phony celebrity endorsements to market bogus weight-loss products. As a result, they will pay $500,000 to settle Federal Trade Commission charges. The court order resolving the FTC’s allegations also prohibits the defendants from the illegal Read more...
Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.
As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...
You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.
Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
While the change will take some time Read more...
Best Practices Report
- Recent Posts
- We've been discussing staying out of the spam folder...
- Last week, we discussed list building, opt-ins and unsubscribes...
- Over the next 3 weeks, we're going to be...
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- Email Delivered (86)
- Email Engagement (21)
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- Email Marketing (115)
- Email Marketing Best Practices (37)
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- Email Software (3)
- General (2)
- inbox placement (5)
- Opt-in (1)
- Pre-Sales (3)
- Pricing & Payment (6)
- Referral Program (1)
- Set Up (5)
- Spam Traps & Spam Complaints (6)
- subject lines (1)
- Support (3)
- Technical (12)
- Unsubscribe (2)
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