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Verizon will no longer be supporting email

Verizon Email Closing Down

You may have heard the chatter about Verizon moving out of the email space and migrating their customers to AOL for the backend.

Here is more info on it from Verizon (why they're getting out of email and how Verizon customers are impacted):
https://www.verizon.com/Support/Residential/email/migrations.htm?CMP=DMC-CVZ_ZZ_ZZ_Z_DO_N_X00425

While the change will take some time Read more...

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Yahoo Email Hack

Yahoo Email Hack!

A few weeks ago, Yahoo reported that 1 BILLION user accounts were hacked back in 2013. (more…)

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A Strange Re-Engagement Campaign

A Strange Re-Engagement Campaign

Recently, I was the recipient of a re-engagement campaign from a big brand name website in the email marketing and deliverability space.

The subject line caught my attention: ♬ Should we stay or should we go? ♬ (more…)

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Importance of Subject Lines

Importance of Subject Lines

According to Convince and Convert, 35% of email recipients open your email based solely on the subject line.

Here are a few tips: (more…)

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December is here

December is here!

While the holiday shopping season kicked off on Black Friday (or Thanksgiving Day for many), this month is where everyone is inundated with email after email. People are opening more emails this time of year, but with the increase in volume, individual open rates often suffer a tad. Read more...

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Holiday Email Marketing Ideas

Holiday Email Marketing Ideas!

A few weeks ago, I came across a great article on holiday promotions. And with Thanksgiving just done, we're in full swing holiday promotion season.

Here are a few of the highlights! (more…)

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Unsubscribe No - No's!

Unsubscribe No – No’s!

A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!

One that Read more...

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Yahoo Scanned Emails for US Intelligence

Yahoo Scanned Emails for US Intelligence

A few weeks ago, Reuters published an article about how Yahoo was secretly scanning customer emails for U.S. intelligence.

This was done at the request of the NSA and FBI and it is unclear what information they intelligence officials were searching for.

While this is unlikely to affect our clients and Read more...

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Top 5 Promotion Topics for the next 30 Days!

The holidays are here and it's time to take advantage of the season. There are lots of great "reasons why" you're giving discounts, offering incentives, etc.

Here are 5 Promotions You Should Consider Running:

1. "Trunk or Treat"!
Open the treasure chest to some of your best performing products

2. "Election Day"
Stay out Read more...

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