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How to Keep Subscribers Engaged with Relevant Content
How do you get and keep your subscriber’s attention?
After all, if you want to have consistently profitable email campaigns, it sure helps if your subscribers actually pay attention to your messages, right?
The problem is that most marketers fall into one of two bad habits that ultimately torpedo conversions.
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Email Tips-Part 2
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some quick tips that you can implement into your email program quickly.
This week's tip has to do with Image to Text Ratio...
A common question that comes up with clients is Read more...
Email Tips-Part 1
Since the holidays are coming up and everyone is busy, we've decided to dedicate the next several weeks to some short email tips that you can implement into your email program quickly.
This "mini tip" has to do with disclosing the subscriber's email address in the email message itself.
You may Read more...
Email Marketing vs Social Media
There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts. Recent research suggests that the question in and of itself may be steering you in the wrong Read more...
10 Tips for Writing Effective Email Copy
No doubt you've heard the truism in online marketing that 'the money is in the list.'
By itself, that truism is about as useful as saying that ‘the fish are in the pond’ without mentioning the fishing pole, the bait, or how to land a fish in a net.
It stands Read more...
Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions
How do you maximize the effectiveness, engagement, and profitability of your email marketing campaigns?
By avoiding the costly mistakes that most email marketers make!
Too many email marketers interact with their list as if their subscribers are a faceless collection of wallets. It’s an understandable mistake. At least when you look at Read more...
Email List Building Tips
Why is there so much talk about email list building?
It's simple... whether you're a solo-entrepreneur just trying to get started or a seasoned marketer, you now that your email list is your life blood.
If you don’t have an opt-in email list right now, the task of building one may seem Read more...
Getting to the Gmail Inbox: Gmail Deliverability Tips
Gmail Inbox: The hot topic among email marketers and e-commerce these days!
As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide. If you have a list of opt in subscribers, there is a good chance that a Read more...
Optimizing Your Unsubscribe Process
There are a number of way that you can handle unsubscribe requests.
Some of the more common ones include:
- One click unsubscribe: A single link in your message that automatically removes the subscriber from your list(s)
- Manage subscriptions page: A Read more...
Email Marketing: Single Opt-in vs. Double Opt-in
It’s kind of like “Which came first? The chicken or the egg?”
Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.
The email service provider always wants the double opt-in for better Read more...
