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5 Ways To Get Your Email Opened First
Email marketing is a double edged sword and its greatest benefit can also cut deeply into your bottom line.
On the one side, email is a very low cost way to reach and follow up with a large number of potential clients and customers.
Done right, email can be your most Read more...
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Improving Your Affiliate Email Promotions
This week, I want to take a quick moment to talk about "affiliate" promotions and how they impact deliverability and engagement, in particular.
First off, we need to define different "types" of affiliate promotions and what each type means.
1. Personalized endorsement
2. Industry-wide product launch
3. Straight up affiliate promotion from an Read more...
Role of Email Content
Remember, a primary factor in inbox placement is CONTENT! And it's not enough to simply "mask" trigger words or get a low "spam score" in your email software when you test against spam filters.
Most of those are simply checking against databases that review keywords, not scanning the emails in Read more...
Affiliate Email Marketing
Many online marketers have participated in affiliate launches in some capacity or another. The main problem marketers face is that they are either too busy or too lazy to adapt the marketing to their own audience. As a result, not only does this hurt the relationship with their subscribers, Read more...
5 Email Trends for 2014
2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo announcing they'd be recycling abandoned addresses). Now that the dust has somewhat settled from those two items, it's time to look at some email trends that are going to be important Read more...
5 Simple Tips to Improve Your Email Open Rates
Email open rates are generally the first email marketing metric that businesses focus on when it comes to the success of their email campaigns.
There are 5 things that you need to pay attention to that are impacting your email open rates and, consequently, the overall Read more...
Email Re-Engagement
It is important to develop an email re-engagement strategy.
With statistics showing that as much as 25% of your email list will die off each year.
Whether it's that people change email providers, change jobs, or simply opt out of your list. So, first things first, QUALITY list Read more...
GMail Tabs
Several weeks ago, we mentioned that Gmail would be rolling out a new format for the inbox: Gmail Tabs.
Well... as it's been rolling out to select users (since the end of May), there's been quite a bit of buzz about it and what it means for marketers!
While there have Read more...
How To Reduce Spam Complaints
The discussion of "spam complaints" comes up fairly frequently when we talk about email delivery, inbox placement, and the overall success of your email campaigns.
Generally, spam complaints become an issue when they are significant enough to cause your IP reputation to drop. This usually means that the complaint rate Read more...
