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Single Optin vs Double Optin

Email Marketing: Single Opt-in vs. Double Opt-in

It’s kind of like “Which came first? The chicken or the egg?”

Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.

The email service provider always wants the double opt-in for better Read more...