It is important to develop an email re-engagement strategy.
With statistics showing that as much as 25% of your email list will die off each year.
Whether it's that people change email providers, change jobs, or simply opt out of your list. So, first things first, QUALITY list building needs to be a part of your email program.
Assuming that you're losing 25% of your subscriber base each year due to factors you can't control, it's even MORE important to not only make sure you're list hygiene is being maintained, but also that you're not dumping ACTIVE/VALID subscribers.
The simple answer is just to keep mailing until you get a hard bounce or until the person unsubscribes.
In the past... that was okay. But it's really not the right answer anymore!
The game has changed and you simply can't do that. The ISPs are looking at engagement rates to determine where to place your emails. That's why some email providers are FORCING their customers to engage their subscribers or lose them (Yes, a well known provider has stated that they are purging all subscribers that haven't opened an email in 4+ months).
Options for Re-Engaging Subscribers
There are essentially a handful of options when it comes to handling unengaged users.
Again, the IDEAL option is to "re-engage" your subscribers.
What Is An Email Re-Engagement Campaign?
A email re-engagement campaign is nothing more than bringing back to life subscribers that haven't been opening your emails and getting rid of your dead weight (those folks that are no longer interested in what you have to say).
Here are some simple steps for rolling out your own email re-engagement campaigns:
NOTE: It's a good idea to take some time and build in a re-engagement autoresponder series to your various sequences so that you can set it once and forget it...
BONUS TIP: Take all the subscribers that have not opened your emails or responded to your re-engagement campaign and try to re-engage them through alternative methods.
For example, you can export all of the people that just simply won't respond, upload them to Facebook and run a targeted campaign to those people driving them to an optin page to re-engage them that way.
If you collect mailing addresses, consider a direct mail campaign...
The bottom line is that you should absolutely be running re-engagement campaigns and building them into your processes moving forward. It will improve your reputation, your inbox placement, and your overall profit per subscriber in your list.
Author: Heather Seitz
Republishing Rights: Attention Readers, Publishers, Editors, Bloggers and Marketers: You may republish or syndicate this article without any charge. The only thing I ask is that you keep the newsletter article or blog post exactly as it was written and formatted, with no changes. You must also include full publication attribution and back links as indicated below:
This information has been provided by http://www.EmailDelivered.com and written by Heather Seitz. To find out how you can increase your email deliverability, visit http://www.EmailDelivered.com/email-marketing/email-re-engagement/) Don’t forget to sign up for the EmailDelivered Pulse newsetter for articles, tips and recommended resources related to email marketing and email deliverability.
If you want to get more of your emails to the inbox, you need to know the secrets that the Email Service Providers AREN’T willing to tell you. For a limited time, I’m sharing some select tips that top Internet Marketers know... for FREE.
Subscribe to our e-mail newsletter to receive updates.
Email (will not be published) (required)
© Copyright 2009-2017. EmailDelivered.com & Marketers Publishing Group, Inc.. All Rights Reserved.