There is a lot of debate when it comes to whether or not HTML email is better than plain text email.
The answer depends on your particular business (and you should always test both to see how it affects your deliverability, open rate, and click through rate). In many cases, you’ll want to use a combination of both html and text email depending on the intent of the email.
For instance, if you’re sending a monthly newsletter or e-postcard, consider a branded HTML newsletter. If you’re sending a weekly “update”, consider using plain text.
Here are a few pros and cons to both so that you can determine which is the right fit for your business model and your own needs.
HTML Email Pros
HTML Email Cons
Text Email Pros
Text Email Cons
Regardless of whether you prefer to use HTML email or plain text email, it is important to pay attention to deliverability and clickthrough rate. (Many people will focus heavily on “open” rate, but it’s a statistic that can be manipulated and is not particularly reliable.)
Ultimately, you’ll want to test both for your overall business and for specific campaigns as to which is the best way to send email.
Author: Heather Seitz
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This information has been provided by http://www.EmailDelivered.com and written by Heather Seitz. To find out more on if you should use text or html email, visit http://www.emaildelivered.com/email-delivered/should-i-use-text-or-html-email/. Don’t forget to sign up for the EmailDelivered Pulse newsletter for articles, tips, and recommended resources related to email marketing and email deliverability.
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