Tag Archives | email deliverability
Using “Reply To” to increase engagement (and deliverability)
Since the previous post on crafting a thank you page, I've had several people write us to either:
1. Let us know they DO personally respond to email messages; and
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Staying (and Getting) Out of the Spam Folder (Part 2 of 3)
Last week, we discussed list building, opt-ins and unsubscribes
This week, we're going to go over authentication and reputation.
1. Reputation
First and foremost, it's important to keep an eye on your reputation across the board. We monitor your IP and sending domain. However, any domains that you use in your messages Read more...
Staying (and Getting) Out of the Spam Folder (Part 1 of 3)
Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)
1. List Building 101
This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...
Engagement Metrics Explained
Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.
As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...
Gmail Filtering
The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.
Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...
Tips for Increasing Inbox Delivery
The New Year is always a good time to revisit some of the basics as we ramp our for a new year of marketing, list building and business development.
Here are some refreshers for improving your inbox delivery rates in 2017 and beyond. Read more...
Unsubscribe No – No’s!
A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!
One that Read more...
Affiliate Networks and Your Sender Reputation
When we are referring to affiliate networks, we’re talking about networks like Clickbank, JVZoo, etc.
The long and the short of these networks is that the ISPs GENERALLY don’t like them and if you’re doing a significant amount of mailing to offers within these networks, there’s a good chance that Read more...
