Yahoo Email Best Practices for bulk mail senders and postmasters for sending to Yahoo Mail
Please check with Yahoo directly to confirm that these have not changed since the time of posting (1/8/2014)
The mission of Yahoo Mail is to deliver messages that users want to receive, and filter out messages they don't want. The simplest way to ensure that your messages are delivered is to avoid looking like a spammer.
Send email only to those that want it
Be CAN-SPAM compliant
Regardless of where in the world you're sending your mail, make sure that you adhere to the requirements stipulated by the CAN-SPAM Act.
Use email authentication such as DKIM
Consistently manage your lists
Monitor hard and soft bounces as well as inactive recipients. Persistent emails to these addresses are a surefire way to get your connections deferred.
If your messages are being blocked -- look closely at any SMTP Reply Codes our mail servers are returning and ensure you're addressing the problem:
Segregate your mail streams by IP address and/or domain
Segmenting your mail stream that delivers marketing mail from another that sends transactional messages makes it easier for Yahoo Mail to assign each mail stream a reputation.
Check your email content
Use a consistent 'From' header address
Publish reverse DNS (PTR) records for your sending IPs
Yahoo is more likely to downgrade an IP’s sending reputation if:
Secure your mail servers
Use common-sense settings
Author: Heather Seitz
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