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Tips for Increasing Inbox Delivery
The New Year is always a good time to revisit some of the basics as we ramp our for a new year of marketing, list building and business development.
Here are some refreshers for improving your inbox delivery rates in 2017 and beyond. Read more...
December is here!
While the holiday shopping season kicked off on Black Friday (or Thanksgiving Day for many), this month is where everyone is inundated with email after email. People are opening more emails this time of year, but with the increase in volume, individual open rates often suffer a tad. Read more...
Marketing Lessons from the 2016 Presidential Election Cycle
It's Over! The 2016 election is finally over...
No matter what side of the fence you were on, we can probably all agree that we're glad it's over! It was a long road...
There are LOTS of marketing lessons to take from the campaign (both sides):
1. Target the right audience.
Each side Read more...
Unsubscribe No – No’s!
A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!
One that Read more...
Yahoo Scanned Emails for US Intelligence
A few weeks ago, Reuters published an article about how Yahoo was secretly scanning customer emails for U.S. intelligence.
This was done at the request of the NSA and FBI and it is unclear what information they intelligence officials were searching for.
While this is unlikely to affect our clients and Read more...
