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First in.. First out…

Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.

As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...

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Welcome 2018!

We hope that you and your family had a happy and safe new year.

As we look to 2018, we have lots of big things on the horizon that we'll be sharing with you over the next few weeks and months.

We will be streamlining some of our systems and building Read more...

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Happy New Year!

We hope you are enjoying the quieter week while most businesses are in "vacation mode"! In just a few short days, we'll be jumping full swing into 2018! I can't believe how fast 2017 went...

We want to wish you a very safe and HAPPY New Year! (And give you Read more...

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Merry Christmas…

As this week winds down, we would like to wish you all a very Merry Christmas (and a Happy Holiday season if you don't celebrate Christmas!).

With Christmas on Monday this year, we hope that you're able to take the week ahead and spend it with family and friends. It's Read more...

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Happy Thanksgiving

Happy Thanksgiving!

We wanted to take a moment to wish you and your family a very Happy Thanksgiving and thank you for your business over the past year.

Remember to take a moment and reflect on what's important in your life and be thankful for all of the good things in your Read more...

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Hurricanes Harvey & Irma

Hurricanes Harvey & Irma

We just wanted to wish all those impacted by Harvey & Irma our best. I know we have a number of clients affected by each of these storms.

It’s been an amazing thing to see how different communities have come together to help friends, neighbors and strangers through some difficult Read more...

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Top 10 Reasons People Unsubscribe from Your Emails

Top 10 Reasons People Unsubscribe from Your Emails

According to a recent research study from Marketing Sherpa, the following are the top 10 reasons people unsubscribe from your emails.

There are quite a few "reasons" that you can have a positive impact on... (more…)

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Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

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Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)

1. List Building 101

This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...

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Gmail Promotions Tab Revisited

Gmail Promotions Tab Revisited

We get questions about the "secret" for getting out of the Gmail Promotions tab and INTO the Primary tab regularly. Let's revisit briefly.

First off, Gmail is constantly changing their algorithms and watching user behavior, globally and individually to see how subscribers are interacting with different types of messages as Read more...

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