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Email Marketing, Seed Lists, Inboxing and Open Rates

Seed Lists, Inboxing and Open Rates

This week, we're going to briefly touch on seed lists, inboxing and open rates and how to keep your open rates as high as possible.

First things first, let's talk about seed lists... (more…)

Useful Gmail Tips

Useful Gmail Tips

Gmail continues to be one of the most popular email services, behind only the iPhone. This means that LOTS of your subscribers are using Gmail (and there's a good chance that you are as well!) (more…)

Gmail Inbox

Getting to the Gmail Inbox: Gmail Deliverability Tips

Gmail Inbox: The hot topic among email marketers and e-commerce these days!

As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide. If you have a list of opt in subscribers, there is a good chance that a Read more...

email deliverability myths

7 Email Deliverability Myths

When it comes to email marketing, email deliverability in particular, there is a lot of misinformation floating around out there…

Some of this is simply due to the fact that email is a moving target. As soon as you think you’ve got it figured out, the ISPs (i.e. Gmail, Hotmail/Outlook, Read more...

email reputation

Why Changing Your IPs and Domain Is Not the Answer

In recent months, many of the ISPs have clamped down on their filtering.

As a result, more emails are going to the spam folders across the board. As such, we've had clients contact us requesting help with regard to inbox placement and getting out of the spam folder.

First things first,

inbox placement, email placement, email deliverability, email inbox

5 Factors that Impact Inbox Placement

As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...