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From Address in Your Messages
This week's tip is just a reminder to pay attention to your "from" address in your campaigns. Here are a few simple pointers and reminders.
1. Do not send using a free email service address (like xxx@gmail.com, yyy@hotmail.com). This is a big no-no and with most ISPs implementing strict DMARC Read more...
Gmail Questions…
Back in March, Gmail made some changes in their spam filtering algorithms (again!)… This was also around the same time that they began looking at whether or not incoming mail was encrypted (and added a little icon in their webmail client when the mail is properly encrypted). Read more...
15 Tips to Improve Your Email Program in 2016 (3 of 3)
This is part 3 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
11. Use swipe as necessary.
Keep a Read more...
15 Tips to Improve Your Email Program in 2016 (2 of 3)
This is part 2 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
6. Provide Value
Ultimately, your Read more...
Improving Open Rates and Click Through Rates
Generally, the first time we speak to someone about their current email program, they express concern about their open rates and/or click through rates, so this week, we wanted to share with you the process we go through when we first consult someone on their email program. Read more...
5 Ways to Use Micro-commitments in Your Email Campaigns
Here are 5 ways to use micro-commitments in your email campaigns:
1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...
Deliverability Rules are Changing
Each and every day, we talk with customers and new clients about what it takes to make it to the inbox.
As you know by now, this is a moving target...
However, there are a handful of things you need to know that ARE impacting your deliverability (many of which are Read more...
