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7 Ways to Boost Email Campaign Conversions
What’s the biggest challenge to increasing your email campaign profitability? Conversions, right?
Email marketing remains one of the most cost effective and profitable marketing channels, however, because that opportunity is widely known, the competition for subscribers’ inbox attention can be considerable.
The good news is that much of your competition does Read more...
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Role of Email Content
Remember, a primary factor in inbox placement is CONTENT! And it's not enough to simply "mask" trigger words or get a low "spam score" in your email software when you test against spam filters.
Most of those are simply checking against databases that review keywords, not scanning the emails in Read more...
Why Is My Email Going to Spam
Do you often ask the question "Why is my email going to spam?"
There are a number of reasons why your email could be going to the spam folder including:
When we are hired to troubleshoot accounts, Read more...
5 Email Trends for 2014
2013 definitely had some notable events in the email world (such as the introduction of GMail tabs and Yahoo announcing they'd be recycling abandoned addresses). Now that the dust has somewhat settled from those two items, it's time to look at some email trends that are going to be important Read more...
5 Simple Tips to Improve Your Email Open Rates
Email open rates are generally the first email marketing metric that businesses focus on when it comes to the success of their email campaigns.
There are 5 things that you need to pay attention to that are impacting your email open rates and, consequently, the overall Read more...
Email Re-Engagement
It is important to develop an email re-engagement strategy.
With statistics showing that as much as 25% of your email list will die off each year.
Whether it's that people change email providers, change jobs, or simply opt out of your list. So, first things first, QUALITY list Read more...
How To Reduce Spam Complaints
The discussion of "spam complaints" comes up fairly frequently when we talk about email delivery, inbox placement, and the overall success of your email campaigns.
Generally, spam complaints become an issue when they are significant enough to cause your IP reputation to drop. This usually means that the complaint rate Read more...
Don’t Use Gimmicky Email Copy
At some point, a decade ago, there were lots of “gimmicks” that online marketers tried to use to get their messages through the spam filters.
But, as time has passed, these filters have gotten more sophisticated and accurate, so such trickery will not only NOT help you get past the Read more...
How to Buy An Email List
First and foremost, it’s important to understand that, generally speaking, buying a list, can cause you a lot of problems and may actually not be allowed under the terms of service provided by your email provider (if you’re using a 3rd party email service) or by your hosting company Read more...
How to Get People to Double Opt-In
Naturally, the question comes up: “What Should I Do If Somebody Doesn’t Complete the 2nd Step In A Double OptIn?”
First things first… double opt-in is not a can-spam requirement, though it may be a requirement of 3rd party email providers. So, whether you’re doing it by choice using your Read more...
