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Deliverability Reminders: Improving Your Opt-in Process
The truth is... we can all improve our list collection process. Whether it's streamlining it, gathering better data for segmentation, setting better expectations for your subscribers, and so on...
Going into the holiday season is a great time to audit your processes, make any changes to your existing program, and Read more...
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5 Factors that Impact Open Rates
One of the first metrics that people look at when evaluating a campaign is the open rate. And the open rate can tell us a lot about our campaigns and overall program.
Here are 5 things that can impact your open rates: Read more...
Test, Test, Test!
I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.
It made me sign up with a bunch of info (not a fan of this as a first step... Read more...
Email Marketing Tips for Beating the Summer Slump!
Over the last 10 years, we've consistently seen a "dip" in open rates, in particular, over the summer. As people pack their bags for vacations, they leave their inboxes behind or check them less frequently, searching for only the important personal emails through the clutter on their iPhones.
So what Read more...
Crafting a Useful Thank You Page
Recently, I was reading an article on bizjournals.com about Chris Brogan, a NYT best selling author and consultant to companies like Disney and IBM. I enjoyed what I'd read in the article so I decided to sign up and check out his email marketing...
He talks about being personally present Read more...
Gmail Promotions Tab Revisited
We get questions about the "secret" for getting out of the Gmail Promotions tab and INTO the Primary tab regularly. Let's revisit briefly.
First off, Gmail is constantly changing their algorithms and watching user behavior, globally and individually to see how subscribers are interacting with different types of messages as Read more...
