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Why Are They Unsubscribing?

Why Do Subscribers Unsubscribe?

We often get questions around reducing unsubscribe rates and why people might be unsubscribing from your list.

MarketingSherpa conducted a survey in October and found that the top 5 reasons people subscribe are: (more…)


Optimizing Your Unsubscribe Process

There are a number of way that you can handle unsubscribe requests.

Some of the more common ones include:

  • One click unsubscribe: A single link in your message that automatically removes the subscriber from your list(s)
  • Manage subscriptions page: A