Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions-Infographic

There is a big difference between someone who bought one entry level product from you 5 years ago and never purchased again, and someone who has brought all your products. The point of customer segmentation is to be able to send different campaigns to these customers to maximize engagement and profits.

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Read the full article: "Customer Segmentation: How to ‘Profile’ Your Subscribers and Boost Email Campaign Conversions-Infographic"

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How to Get Your Emails to the Inbox

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November 7, 2014
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