Tag Archives | CASL

FTC Settles CAN-SPAM to the tune of $500,000

FTC Settles CAN-SPAM to the tune of $500,000

Three Florida-based affiliate marketers charged with using illegal spam e-mail, false weight-loss claims, and phony celebrity endorsements to market bogus weight-loss products. As a result, they will pay $500,000 to settle Federal Trade Commission charges. The court order resolving the FTC’s allegations also prohibits the defendants from the illegal Read more...

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Can-Spam Review

Can-Spam Review

We've covered this in the past, but wanted to quickly revisit it to remind you of the requirements...

1. Never use false or misleading header information.
This goes for the from address, from name, etc. In a nutshell, don't try and trick someone by masking who the message is from.

2. Don't Read more...

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spam folder

Canada’s Anti Spam Law (CASL)

Canada's Anti Spam Law (CASL) went into effect on July 1st. (Incidentally, this is "Canada Day"!)

This law applies to anyone that is mailing to recipients in Canada, whether or not you are based in Canada.

A few of the key "must know" items include:

* You must contain identifying information in Read more...

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