Tag Archives | customer segmentation

First in.. First out…

Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.

As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...

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15 Tips to Improve Your Email Program in 2016 part 1

15 Tips to Improve Your Email Program in 2016 (1 of 3)

This 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.

1. List Building
Obviously list building is a part of Read more...

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Segmenting 101

Segmenting 101

There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:

(a) Everybody needs to segment MORE and

(b) Implementation is the one thing that holds people back.

So, if you're not already segmenting, here are 4 easy components that you can Read more...

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Message to Market Match

Message to Market Match

It doesn't matter if you're brand new to email or if you're a seasoned veteran. When it comes to your marketing, it's essential to know who your audience is and send messages that they actually WANT to receive.

If not, you'll see an increase in spam complaints, an increase in Read more...

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5 Ways to Segment Your List

5 Ways to Segment Your List

It is important to send the right messages to the right people on your list. While it may take a little more effort on your part, it's going to pay off in the long run with better deliverability, higher engagement rates, and happier subscribers. Read more...

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7 Steps to Warming Up a Cold List-Infographic

A list goes cold when it is overlooked or neglected and doesn’t receive an email from you in weeks, months, or even years. If your subscriber has forgotten you, when you email them again after a long break, they may not recognize you and ignore your message, or worse, Read more...

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