Tag Archives | email deliverability tips

Deliverability Reminders: Spam Traps

Deliverability Reminders: Spam Traps

There are 2 main types of spam traps:

1. Pristine
2. Recycled

Pristine Spam Traps are essentially email addresses ONLY visible in the source code, but hidden so that you or I would never actually see them. The only way to find those would be to use some sort of bot or Read more...

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Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

Staying (and Getting) Out of the Spam Folder (Part 3 of 3)

We've been discussing staying out of the spam folder (and getting out if you've found your way there).

So far we've discussed list building and optins, handling unsubscribe requests, authentication, and general reputation. (more…)

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content-based deliverability problems

Deliverability Reminders: Content-Based Deliverability Problems

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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