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Tag Archives | email delivered

Domain Reputation

Domain Reputation

While having a good IP reputation is still important, it's not the ONLY indicator, or even the primary indicator, as to whether or not your email are going to make it to the inbox, or even get delivered at all.

Domains, along with other technologies, are playing more and more Read more...

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Segmenting 101

Segmenting 101

There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:

(a) Everybody needs to segment MORE and

(b) Implementation is the one thing that holds people back.

So, if you're not already segmenting, here are 4 easy components that you can Read more...

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Email Marketing Strategies You Can Borrow from E-Commerce Giants

Email Marketing Strategies You Can Borrow from E-Commerce Giants

A few weeks ago, I read a great article on Forbes called "Email Marketing Strategies You Can Borrow From Billion-Dollar E-Commerce Giants"

Here are a few key topics from the article: (more…)

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Volume of Mail vs. IPs

Volume of Mail vs IPs

Lately, we've had questions about IPs and volume and when to increase the number of IPs.

When we work with folks on the setup, we design the plan based on discussed volume, warm up requirements and long term growth expectations. In general, we recommend 1 IP for every 75K - Read more...

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Change My IP Address If There is A Problem

Can’t I Just Change My IP Address If There’s A Problem?

Can't I just change my IP address if there's a problem with my email marketing program? That's one question we often get that relates to "IP addresses" if there are issues with delivery or inbox placement.

The solution here is not quite so simple.

While this may have been a viable Read more...

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Spam Filters

Spam Cop Reporting Service

There are 3 separate components to SpamCop:

1. Reporting Service (End users proactively report you)
2. Mail Service (Providers can subscribe to this service to handle filtering)
3. Block List (These are the blocks you may see in your account that we take action on on your behalf)

Today, we're going Read more...

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