Tag Archives | email delivered

Email Newsletter Can Increase Engagement and ROI

5 Ways a Weekly Email Newsletter Can Increase Engagement and ROI

If you don’t have a weekly email newsletter then now is the time to get started. There are many benefits, as you’re about to see.  And, otherwise, your email marketing can face several serious challenges, such as…

Deadwood: If a significant percentage of your subscriber list doesn’t open your emails Read more...

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How to Build Credibility and Trust with Your Subscriber List-Infographic

There is a saying that goes people buy from those they know, like and trust. There are things that you do that unwittingly damage your credibility with your subscribers. There are at least 7 ways to build trust with your list, starting from the moment a new subscriber opts Read more...

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Build Credibility and Trust with Your Subscriber

How to Build Credibility and Trust with Your Subscriber List

One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position of many people towards marketers and media in general these days.  It doesn’t help that legitimate email marketers send Read more...

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How to Use Email Marketing to Sell Without Being Salesy-Infographic

Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...

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Use Email Marketing to Sell Without Being Salesy

How to Use Email Marketing to Sell Without Being Salesy

Are you ever worried that your email promotions will come across too ‘salesy’?

Many professionals, authors, and subject matter experts want to use email marketing, but they are often more comfortable with their field of expertise than they are with selling.  Read more...

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Let Your Subscribers Tell You What They Want-Infographic

When you have your subscriber’s attention, it is in that instance that you want to respond.  Because that is when you know what your subscriber is interested in due to the context of their action. Here are 7 strategies that leverage automated funnels that are triggered by subscriber actions.

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Email Marketing vs Social Media

There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts.  Recent research suggests that the question in and of itself may be steering you in the wrong Read more...

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Gmail Inbox

Getting to the Gmail Inbox: Gmail Deliverability Tips

Gmail Inbox: The hot topic among email marketers and e-commerce these days!

As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide. If you have a list of opt in subscribers, there is a good chance that a Read more...

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