Tag Archives | email list management

Deliverability Reminders: List Hygiene

Deliverability Reminders: List Hygiene

This is one of those areas that people really don't like!!!

We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!

However, it's one of the single biggest areas in which we Read more...

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Unsubscribe No - No's!

Unsubscribe No – No’s!

A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!

One that Read more...

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Deliverability Reminders: Email List Cleaning

Deliverability Reminders: Email List Cleaning

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Dissecting Your Email List

Dissecting Your Email List

We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.

You'll want to look at each of these overall Read more...

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Google to Let Advertisers Upload & Target Email Lists

Google to Let Advertisers Upload & Target Email Lists

Good news to advertisers and email marketers!

Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!

One of the two new products Read more...

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Email Marketing, Seed Lists, Inboxing and Open Rates

Seed Lists, Inboxing and Open Rates

This week, we're going to briefly touch on seed lists, inboxing and open rates and how to keep your open rates as high as possible.

First things first, let's talk about seed lists... (more…)

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Segmenting 101

Segmenting 101

There has been a lot of talk about segmentation at Email Summit in Las Vegas. The common themes are that:

(a) Everybody needs to segment MORE and

(b) Implementation is the one thing that holds people back.

So, if you're not already segmenting, here are 4 easy components that you can Read more...

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