Tag Archives | email list management

List Hygiene

This week, I want to take a quick moment to go over list hygiene and managing your list "the right way".

We get lots of questions asking about deliverability over time, and list hygiene is one of the bigger factors. (more…)

It can be tempting to purchase a list of 10,000, 100,000, or even 1,000,000 email addresses.

It's like an instant business in a box, right?

Not so fast...

In fact, buying an email list is generally not a good idea for a number of reasons. There can be some serious consequences that Read more...