Tag Archives | email list

First in.. First out…

Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.

As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...

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Deliverability Reminders: List Hygiene

Deliverability Reminders: List Hygiene

This is one of those areas that people really don't like!!!

We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!

However, it's one of the single biggest areas in which we Read more...

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Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Staying (and Getting) Out of the Spam Folder (Part 1 of 3)

Over the next 3 weeks, we're going to be discussing how to stay out of the spam folder (and get out if you've found your way there)

1. List Building 101

This should go without saying, but DO NOT use co-reg strategies... Do NOT scrape the Internet for email addresses... And Read more...

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Subscription Form Issues & Spamhaus

Subscription Form Issues & Spamhaus

Recently, Spamhaus started cracking down on potential "list bombing" activity.

In layman's terms, spammers write scripts to find web pages with forms. (more…)

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Yahoo Email Hack

Yahoo Email Hack!

A few weeks ago, Yahoo reported that 1 BILLION user accounts were hacked back in 2013. (more…)

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Deliverability Reminders: Email List Cleaning

Deliverability Reminders: Email List Cleaning

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Dissecting Your Email List

Dissecting Your Email List

We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.

You'll want to look at each of these overall Read more...

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Google to Let Advertisers Upload & Target Email Lists

Google to Let Advertisers Upload & Target Email Lists

Good news to advertisers and email marketers!

Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!

One of the two new products Read more...

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Email Marketing, Seed Lists, Inboxing and Open Rates

Seed Lists, Inboxing and Open Rates

This week, we're going to briefly touch on seed lists, inboxing and open rates and how to keep your open rates as high as possible.

First things first, let's talk about seed lists... (more…)

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