Tag Archives | email marketing


10 Tips for Writing Effective Email Copy

No doubt you've heard the truism in online marketing that 'the money is in the list.'

By itself, that truism is about as useful as saying that ‘the fish are in the pond’ without mentioning the fishing pole, the bait, or how to land a fish in a net.

It stands


Optimize Your Unsubscribe Process-Infographic

Besides being sent to spam, another thing email marketers hate is the unsubscribe request. But it is extremely important that you don't play games with the unsubscribe process. That will surely get you sent to the spam folder. In this infographic we'll talk about one click unsubscribe, manage subscriptions Read more...

Single Optin vs Double Optin

Email Marketing: Single Opt-in vs. Double Opt-in

It’s kind of like “Which came first? The chicken or the egg?”

Double Opt-in (aka Confirmed Opt-in) vs. Single Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing.

The email service provider always wants the double opt-in for better Read more...

inbox placement, email placement, email deliverability, email inbox

5 Factors that Impact Inbox Placement

As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...

email marketing, inbox, email, opens

5 Ways To Get Your Email Opened First

Email marketing is a double edged sword and its greatest benefit can also cut deeply into your bottom line.

On the one side, email is a very low cost way to reach and follow up with a large number of potential clients and customers.

Done right, email can be your most