Tag Archives | email marketing

Why Are They Unsubscribing?

Why Do Subscribers Unsubscribe?

We often get questions around reducing unsubscribe rates and why people might be unsubscribing from your list.

MarketingSherpa conducted a survey in October and found that the top 5 reasons people subscribe are: (more…)

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Gmail Filtering

Gmail Filtering

The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.

Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...

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Valentine’s Day Promos

Valentine’s Day Promos

We all know that giving your subscribers a "reason" (and a definitive deadline) to do something encourages people to take action!

Next Tuesday is Valentine's Day, so why not come up with a special promotion around the holiday. (more…)

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Yahoo Email Hack

Yahoo Email Hack!

A few weeks ago, Yahoo reported that 1 BILLION user accounts were hacked back in 2013. (more…)

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Importance of Subject Lines

Importance of Subject Lines

According to Convince and Convert, 35% of email recipients open your email based solely on the subject line.

Here are a few tips: (more…)

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December is here

December is here!

While the holiday shopping season kicked off on Black Friday (or Thanksgiving Day for many), this month is where everyone is inundated with email after email. People are opening more emails this time of year, but with the increase in volume, individual open rates often suffer a tad. Read more...

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Holiday Email Marketing Ideas

Holiday Email Marketing Ideas!

A few weeks ago, I came across a great article on holiday promotions. And with Thanksgiving just done, we're in full swing holiday promotion season.

Here are a few of the highlights! (more…)

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Marketing Lessons from the 2016 Presidential Election Cycle

Marketing Lessons from the 2016 Presidential Election Cycle

It's Over! The 2016 election is finally over...

No matter what side of the fence you were on, we can probably all agree that we're glad it's over! It was a long road...

There are LOTS of marketing lessons to take from the campaign (both sides):

1. Target the right audience.
Each side Read more...

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Unsubscribe No - No's!

Unsubscribe No – No’s!

A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!

One that Read more...

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