Tag Archives | email marketing
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Engagement Metrics Explained
Return Path has released their Engagement Metrics Benchmark report. While we have discussed these items before, it's worth downloading the report and giving it a quick read.
As we all know by now, engagement is critical to the success of your email program. The major ISPs (Microsoft, Google, Yahoo, and Read more...
Gmail Filtering
The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.
Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...
December is here!
While the holiday shopping season kicked off on Black Friday (or Thanksgiving Day for many), this month is where everyone is inundated with email after email. People are opening more emails this time of year, but with the increase in volume, individual open rates often suffer a tad. Read more...
Marketing Lessons from the 2016 Presidential Election Cycle
It's Over! The 2016 election is finally over...
No matter what side of the fence you were on, we can probably all agree that we're glad it's over! It was a long road...
There are LOTS of marketing lessons to take from the campaign (both sides):
1. Target the right audience.
Each side Read more...
Unsubscribe No – No’s!
A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!
One that Read more...
