We've talked about the impact of unknown addresses in the past. Unknown addresses can have a big impact on your deliverability, both short and long term.
High numbers of unknown addresses can occur when: (more…)
Last week, the FTC created a blog post answering some of the common questions surrounding the CAN-Spam Law, which actually had some interesting information.
Some of the more pertinent topics include: (more…)
We want to cover just a few email marketing best practices "refresher". Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws. (more…)
Here are 5 ways to use micro-commitments in your email campaigns:
1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...
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