Tag Archives | email marketing strategies

First in.. First out…

Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.

As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...

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Deliverability Reminders: Authentication

Deliverability Reminders: Authentication

We're going to revisit authentication briefly today..

There are essentially 3 protocols that you need to be aware of.

1. SPF (Sender Policy Framework)

(more…)

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Back to School...

Back to School…

Kids are starting to back to school this week which means:

1. People are back from summer vacation and more engaged with email; and (more…)
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Test, Test, Test! Your Opt-in

Test, Test, Test!

I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.

It made me sign up with a bunch of info (not a fan of this as a first step... Read more...

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Tips for Beating the Summer Slump

Email Marketing Tips for Beating the Summer Slump!

Over the last 10 years, we've consistently seen a "dip" in open rates, in particular, over the summer. As people pack their bags for vacations, they leave their inboxes behind or check them less frequently, searching for only the important personal emails through the clutter on their iPhones.

So what Read more...

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Crafting a useful thank you page

Crafting a Useful Thank You Page

Recently, I was reading an article on bizjournals.com about Chris Brogan, a NYT best selling author and consultant to companies like Disney and IBM. I enjoyed what I'd read in the article so I decided to sign up and check out his email marketing...

He talks about being personally present Read more...

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A Strange Re-Engagement Campaign

A Strange Re-Engagement Campaign

Recently, I was the recipient of a re-engagement campaign from a big brand name website in the email marketing and deliverability space.

The subject line caught my attention: ♬ Should we stay or should we go? ♬ (more…)

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Importance of Subject Lines

Importance of Subject Lines

According to Convince and Convert, 35% of email recipients open your email based solely on the subject line.

Here are a few tips: (more…)

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Holiday Email Marketing Ideas

Holiday Email Marketing Ideas!

A few weeks ago, I came across a great article on holiday promotions. And with Thanksgiving just done, we're in full swing holiday promotion season.

Here are a few of the highlights! (more…)

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