Tag Archives | email marketing strategies

From Address in your messages

From Address in Your Messages

This week's tip is just a reminder to pay attention to your "from" address in your campaigns. Here are a few simple pointers and reminders.

1. Do not send using a free email service address (like xxx@gmail.com, yyy@hotmail.com). This is a big no-no and with most ISPs implementing strict DMARC Read more...

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Holiday Promotions

Holiday Promotions

It's hard to believe that we’re almost in the “holiday” season already! Wasn’t it just New Years a few weeks ago?

Kids are going back to school…

Stores are lining their shelves with decorations for fall, Halloween, Thanksgiving and even Christmas! Plus, this year, we’ve got election day that you could Read more...

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Does Affiliate Marketing Impact Reputation

Deliverability Reminders: How Does Affiliate Marketing Impact Reputation?

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Deliverability Reminders. Changing IP and Domain

Deliverability Reminders: Changing IP and Domain

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Politcs and Email

Politics and Email: It’s About to Get Ugly(er)

Regardless of your political affiliation, we can all agree that it’s the hot topic of the day (and the next 6 months!)

Did you know political messages are protected under the First Amendment? So get ready for both parties to exercise free speech right into your email box as well Read more...

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Email_vs_Social_Media

Email vs Social Media (Again)!

Every few months, there's someone saying that "Email is Dying" and that "Social Media is Taking Over"... and as we've been predicting for the last 7-8 years, Email is not going anywhere.

HOWEVER, social media does play a role in digital marketing and needs to work in conjunction with your Read more...

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15 Tips to Improve Your Email Program in 2016 part 3

15 Tips to Improve Your Email Program in 2016 (3 of 3)

This is part 3 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.

11. Use swipe as necessary.
Keep a Read more...

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Use the Superbowl in your Marketing

How to Use the Superbowl in your Marketing (Even if you don’t know a thing about Football!)

With Superbowl last Sunday (even if you're not a fan of the big game), there's a good chance that many of your subscribers are. And if not the game itself... there's always the commercials and the halftime show that you can capitalize on.

Here are a few ideas to get Read more...

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Dissecting Your Email List

Dissecting Your Email List

We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.

You'll want to look at each of these overall Read more...

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