Tag Archives | email marketing strategies

Trends & Predictions for 2016

Email Marketing Trends & Predictions for 2016

As the year draws to a close, it's time for email marketing trends for 2016. Some of the predictions/trends we're starting to see as common themes include:

1. Generic email "Blasts" are going to continue to be less and less effective. Read more...

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Awful Subject Lines

Awful Subject Lines

We see so many marketing tactics that teach people to go after "the open" no matter what it takes. The problem with that is that if you're just marketing to get the email opened instead of actually thinking through the entire campaign or promotion. I get it might be Read more...

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Affiliate Promotions

Affiliate Marketing

Many of our clients earn significant revenue from affiliate launches and affiliate promotions. With that, comes the potential for deliverability issues (short and long term).

If you're mailing a specific promotion and see an immediate drop in opens, then (more…)

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Tis the Season…

The holiday season is almost upon us and it's time to start planning your promotions if you haven't already done so.

You'll want to think about how you can stand out from the competition among all the clutter, and (more…)

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email-is-still-king

Email is Still King…

This past year, at SXSW, we spent a good bit of time in sessions on growth hacking and development. Since then, a number of our team members has been following a number of panelists and speakers. (more…)

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Lessons Learned from Political Email Marketing

Lessons Learned from Political Email Marketing

The political season is upon us - and in full force...

We're still more than a year away from the election (and the candidates from either party have yet to be decided).

But... even being so far out, the email marketing is already inundating subscribers inboxes. There's a lot we, as Read more...

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Email Marketing Best Practices Refresher

Email Marketing Best Practices Refresher

We want to cover just a few email marketing best practices "refresher". Here are 5 items to review to make sure your email marketing adheres to best practices and complies with all applicable laws. (more…)

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Useful Copywriting Tool

Useful Copywriting Tool

A quick tip for this week...

We're all in the business of writing copy - lots of it when it comes to sending out regular emails.

(more…)

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5 Ways to Use Micro-commitments in Your Email Campaigns

5 Ways to Use Micro-commitments in Your Email Campaigns

Here are 5 ways to use micro-commitments in your email campaigns:

1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...

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