Tag Archives | email marketing strategies

Useful Email Marketing Statistics

Useful Email Marketing Statistics

Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.

- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from Read more...

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Email Marketing Strategies You Can Borrow from E-Commerce Giants

Email Marketing Strategies You Can Borrow from E-Commerce Giants

A few weeks ago, I read a great article on Forbes called "Email Marketing Strategies You Can Borrow From Billion-Dollar E-Commerce Giants"

Here are a few key topics from the article: (more…)

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8 Effective Email Marketing Strategies Backed by Science

8 Effective Email Marketing Strategies Backed by Science

Here are email marketing strategies backed by science:

1. Personalize your email, but test NOT using the recipient’s name. There is a time and place for personalization with the first name, but be careful to use this "too early" in the "relationship"!

2. Watch subject line length. According to Adestra, which Read more...

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Email Marketing vs Social Media

There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts.  Recent research suggests that the question in and of itself may be steering you in the wrong Read more...

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