Tag Archives | email marketing tips

Email Marketing vs Social Media

There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your marketing efforts.  Recent research suggests that the question in and of itself may be steering you in the wrong Read more...

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Gmail Inbox

Getting to the Gmail Inbox: Gmail Deliverability Tips

Gmail Inbox: The hot topic among email marketers and e-commerce these days!

As of May 2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide. If you have a list of opt in subscribers, there is a good chance that a Read more...

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email reputation

Email Reputation: IP vs. Domain Reputation

Email reputation determines whether or not your email messages will make it to the inbox or wind up in the junk folder (or even blocked at the source).

There are two components that make up your email reputation. These include: IP reputation and domain reputation.

Both of these are important factors Read more...

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inbox email

Email Inbox Troubleshooting

No matter how clean your email program is, you can almost guarantee that your messages will occasionally wind up in the spam folder. One message here or there is normal and due to many different facts.

However, if you are seeing your emails in the junk folder regularly, you can Read more...

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email optin: single vs. double

Email Opt-In: Double Optin vs Single Opt-In

With a single email opt-in, you have no guarantee that the email is valid or that the person whose email address you’ve gotten has actually requested communication from you!

The way to combat this is by using a “double opt-in” process.

How this works is when the user enters his/her name Read more...

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