Tag Archives | email marketing tips

Yahoo Email Hack

Yahoo Email Hack!

A few weeks ago, Yahoo reported that 1 BILLION user accounts were hacked back in 2013. (more…)

0
A Strange Re-Engagement Campaign

A Strange Re-Engagement Campaign

Recently, I was the recipient of a re-engagement campaign from a big brand name website in the email marketing and deliverability space.

The subject line caught my attention: ♬ Should we stay or should we go? ♬ (more…)

0
Importance of Subject Lines

Importance of Subject Lines

According to Convince and Convert, 35% of email recipients open your email based solely on the subject line.

Here are a few tips: (more…)

0
Holiday Email Marketing Ideas

Holiday Email Marketing Ideas!

A few weeks ago, I came across a great article on holiday promotions. And with Thanksgiving just done, we're in full swing holiday promotion season.

Here are a few of the highlights! (more…)

0
Marketing Lessons from the 2016 Presidential Election Cycle

Marketing Lessons from the 2016 Presidential Election Cycle

It's Over! The 2016 election is finally over...

No matter what side of the fence you were on, we can probably all agree that we're glad it's over! It was a long road...

There are LOTS of marketing lessons to take from the campaign (both sides):

1. Target the right audience.
Each side Read more...

0
Unsubscribe No - No's!

Unsubscribe No – No’s!

A few weekends ago, several of us were at an event. As often happens, people were coming up to our booth sharing horror stories, personal situations, and "sneaky tactics" that they are excited about sharing! There were a few good ones that we'll share over the coming weeks!

One that Read more...

0

Top 5 Promotion Topics for the next 30 Days!

The holidays are here and it's time to take advantage of the season. There are lots of great "reasons why" you're giving discounts, offering incentives, etc.

Here are 5 Promotions You Should Consider Running:

1. "Trunk or Treat"!
Open the treasure chest to some of your best performing products

2. "Election Day"
Stay out Read more...

0

iPhone iOS 10

In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings.

Here's a screenshot of what it looks like:

http://www.screencast.com/t/Tp98nDi3w0XV

Here's the link for using it from iPhoneHacks.com:

http://www.iphonehacks.com/2016/08/unsubscribe-newsletters-mail-app-ios-10.html

What this means for marketers...

At first glance, it may appear that this Read more...

0
Reputation Is A Moving Target

Reputation Is A Moving Target

The reputation game continues to get more complex as ISPs get more and more sophisticated.

It used to be as simple as not getting complaints and keeping your email list clean. But now, ISPs are putting together algorithms that look at domains, IPs, content, links, and more... So it's essentially Read more...

0