Tag Archives | email tips

Deliverability Reminders: List Hygiene

Deliverability Reminders: List Hygiene

This is one of those areas that people really don't like!!!

We've grown accustomed to thinking that our list size is everything, so when it comes to cleaning it up (and possibly purging subscribers), it's not always a fun conversation!

However, it's one of the single biggest areas in which we Read more...

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5 Factors that Impact Open Rates

5 Factors that Impact Open Rates

One of the first metrics that people look at when evaluating a campaign is the open rate. And the open rate can tell us a lot about our campaigns and overall program.

Here are 5 things that can impact your open rates: Read more...

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Hurricanes Harvey & Irma

Hurricanes Harvey & Irma

We just wanted to wish all those impacted by Harvey & Irma our best. I know we have a number of clients affected by each of these storms.

It’s been an amazing thing to see how different communities have come together to help friends, neighbors and strangers through some difficult Read more...

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Top 10 Reasons People Unsubscribe from Your Emails

Top 10 Reasons People Unsubscribe from Your Emails

According to a recent research study from Marketing Sherpa, the following are the top 10 reasons people unsubscribe from your emails.

There are quite a few "reasons" that you can have a positive impact on... (more…)

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Enjoy the Long Weekend

Enjoy the Long Weekend…

We just want to wish everyone a Happy Labor Day weekend...

This is a great time to get your promotions lined up and take a few days off before we dive into the fall and the holiday season.

A few ideas... (more…)

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Back to School...

Back to School…

Kids are starting to back to school this week which means:

1. People are back from summer vacation and more engaged with email; and (more…)
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Test, Test, Test! Your Opt-in

Test, Test, Test!

I was sitting in line the other day and scrolling through Facebook and came across an ad that was interesting to me. So I clicked the button to get more information.

It made me sign up with a bunch of info (not a fan of this as a first step... Read more...

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EE (Everything Everywhere) Closing Down Email

EE (Everything Everywhere) Closing Down Email

EE (Everything Everywhere), the company that owns Freeserve, Orange, and Wanadoo, will be closing Orange Email on May 31, 2017.

Any email addresses at the following domains will no longer be valid after May 31st. (more…)

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Gmail Filtering

Gmail Filtering

The deliverability community is relatively small. There are a handful of people that we follow because they tend to have some different insight and viewpoints on deliverability and what's going on in the space.

Last week, I read an article over on the Word to the Wise blog about Gmail's Read more...

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