Tag Archives | email tips
The holidays are here and it's time to take advantage of the season. There are lots of great "reasons why" you're giving discounts, offering incentives, etc.
Here are 5 Promotions You Should Consider Running:
1. "Trunk or Treat"!
Open the treasure chest to some of your best performing products
2. "Election Day"
Stay out Read more...
In a recent operating system upgrade, the iPhone has made it much easier for people to unsubscribe from your mailings.
Here's a screenshot of what it looks like:
Here's the link for using it from iPhoneHacks.com:
What this means for marketers...
At first glance, it may appear that this Read more...
Content is still king.
Content is still the single most important factor when it comes to get your mail delivered.
If your subscribers don't like your content, they'll unsubscribe or, worse, report your message as spam.
If the ISPs don't like you're content, the message will be sent to the junk folder Read more...
The reputation game continues to get more complex as ISPs get more and more sophisticated.
It used to be as simple as not getting complaints and keeping your email list clean. But now, ISPs are putting together algorithms that look at domains, IPs, content, links, and more... So it's essentially Read more...
This week's tip is just a reminder to pay attention to your "from" address in your campaigns. Here are a few simple pointers and reminders.
1. Do not send using a free email service address (like email@example.com, firstname.lastname@example.org). This is a big no-no and with most ISPs implementing strict DMARC Read more...