Tag Archives | email tips

Gmail Questions

Gmail Questions…

Back in March, Gmail made some changes in their spam filtering algorithms (again!)… This was also around the same time that they began looking at whether or not incoming mail was encrypted (and added a little icon in their webmail client when the mail is properly encrypted). Read more...

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4 Reasons Why Not to Use Attachments in Email

4 Reasons Why Not to Use Attachments in Email

There are a number of reasons you want to stay away from using attachments in your emails.

1. The ISPs don’t like them! Typically, those sending out bulk email with attachments tend to be spammers. And since this is an easy one to control, then you might as well eliminate Read more...

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Does Affiliate Marketing Impact Reputation

Deliverability Reminders: How Does Affiliate Marketing Impact Reputation?

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Email Copywriting 101

Deliverability Reminders: Email Copywriting 101

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Deliverability Reminders: Email Frequency

Deliverability Reminders: Email Frequency

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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DMARC

DMARC or Domain-based Message Authentication, Reporting & Conformance

We’ve had quite a few people reach out to ask about the DMARC policy that was recently sent out regarding Gmail and Microsoft adoption of strict email deliverability policies (DMARC) as of June 30th. You can find DMARC's statement here.

First, DMARC is in place to instruct Read more...

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Deliverability Reminders: Troubleshooting Inbox Placement

Deliverability Reminders: Troubleshooting Inbox Placement

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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Deliverability Reminders. Changing IP and Domain

Deliverability Reminders: Changing IP and Domain

We wanted to just revisit some common questions that we get asked about frequently (and it's a good refresher for seasoned marketers).

So... for the next several weeks, we're going to address a different question each week to keep the snippets short, simple and actionable for you! If you have Read more...

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15 Tips to Improve Your Email Program in 2016 part 3

15 Tips to Improve Your Email Program in 2016 (3 of 3)

This is part 3 of our 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.

11. Use swipe as necessary.
Keep a Read more...

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