Tag Archives | email tips
15 Tips to Improve Your Email Program in 2016 (1 of 3)
This 3 part series is designed to help you improve your email marketing program over the next 90 days. The key is to implement small changes on a regular basis to test and track each change in your program.
1. List Building
Obviously list building is a part of Read more...
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How to Use the Superbowl in your Marketing (Even if you don’t know a thing about Football!)
With Superbowl last Sunday (even if you're not a fan of the big game), there's a good chance that many of your subscribers are. And if not the game itself... there's always the commercials and the halftime show that you can capitalize on.
Here are a few ideas to get Read more...
Deliverability 3.0
As you know by now... the deliverability needle is always moving. While global delivery rates continue to decline, there are a few things you can pay careful attention to in order to keep YOUR email out of the spam folder in 2016 and beyond.
Here are a few things that Read more...
Awful Subject Lines
We see so many marketing tactics that teach people to go after "the open" no matter what it takes. The problem with that is that if you're just marketing to get the email opened instead of actually thinking through the entire campaign or promotion. I get it might be Read more...
New Gmail Features
Last month, Gmail rolled out a “Block” feature, which allows us to "Never see messages from this person again," says Sri Harsha Somanchi, a product manager at Google's Gmail.
There is also the option to Add to Contact list, which allows users to add you (the marketer) to their contacts.
HTML vs Plain Text
We continue to get this question regularly regarding HTML vs. Plain Text. And just the other day, I came across a great article on exactly this topic.
Hubspot recently released findings from a study done a few months back. And what they found was that plain text emails increases opens Read more...
