Tag Archives | email tips

How to Use Email Marketing to Sell Without Being Salesy-Infographic

Selling is just a simple process of saying that you have something to offer, tell your prospect what it can do for them and then tell them how to get it. There’s no need for dirty tricks or high pressure sales tactics when you’ve got a straightforward offer that Read more...

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et Your Subscribers Tell You What They Want

Let Your Subscribers Tell You What They Want

Does it seem like your email campaigns are a shot in the dark?

If you are guessing at what your subscribers want and getting inconsistent response rates to your promotions, you need to know two things:

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inbox placement, email placement, email deliverability, email inbox

5 Factors that Impact Inbox Placement

As we uncover new information when troubleshooting for clients, we like to occasionally revisit the topic of Inbox Placement and factors that may be impacting you. While this is not a comprehensive list of items that impact inbox placement, they are some of the most common and a good Read more...

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email marketing, inbox, email, opens

5 Ways To Get Your Email Opened First

Email marketing is a double edged sword and its greatest benefit can also cut deeply into your bottom line.

On the one side, email is a very low cost way to reach and follow up with a large number of potential clients and customers.

Done right, email can be your most Read more...

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inbox email

Email Inbox Troubleshooting

No matter how clean your email program is, you can almost guarantee that your messages will occasionally wind up in the spam folder. One message here or there is normal and due to many different facts.

However, if you are seeing your emails in the junk folder regularly, you can Read more...

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email optin: single vs. double

Email Opt-In: Double Optin vs Single Opt-In

With a single email opt-in, you have no guarantee that the email is valid or that the person whose email address you’ve gotten has actually requested communication from you!

The way to combat this is by using a “double opt-in” process.

How this works is when the user enters his/her name Read more...

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