Tag Archives | marketing

Best Day and Time to Send Email

Best Day and Best Time to Send Email

We often get asked, "when is the BEST time to send an email?"

The real answer is: it depends!

It depends on your list, your market, and how you've conditioned your audience... to a degree. But... (more…)

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4 Reasons to Send Halloween Promotions

4 Reasons to Send Halloween Promotions!

With Halloween just around the corner, it's not too late to get out a holiday themed promotion to your list... and there are some good reasons to do so!

4 reasons to send Halloween promotions: (more…)

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Affiliate Promotions

Affiliate Marketing

Many of our clients earn significant revenue from affiliate launches and affiliate promotions. With that, comes the potential for deliverability issues (short and long term).

If you're mailing a specific promotion and see an immediate drop in opens, then (more…)

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Google to Let Advertisers Upload & Target Email Lists

Google to Let Advertisers Upload & Target Email Lists

Good news to advertisers and email marketers!

Google just announced recently that they're going to allow advertisers to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube. This makes your list that much more valuable and more profitable!

One of the two new products Read more...

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5 Ways to Use Micro-commitments in Your Email Campaigns

5 Ways to Use Micro-commitments in Your Email Campaigns

Here are 5 ways to use micro-commitments in your email campaigns:

1) Relevant Subject Lines: Your subject line has one job and that is to get your email opened. By opening your message, your subscriber is making a micro-commitment. They’re Read more...

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Useful Email Marketing Statistics

Useful Email Marketing Statistics

Here are a few interesting email statistics that make sense to pay attention to when working on your email marketing strategy.

- Email is 40 times more successful at acquiring new clients than either Facebook or Twitter. In fact, you are 6 times more likely to get a click-through from Read more...

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Can-Spam Review

Can-Spam Review

We've covered this in the past, but wanted to quickly revisit it to remind you of the requirements...

1. Never use false or misleading header information.
This goes for the from address, from name, etc. In a nutshell, don't try and trick someone by masking who the message is from.

2. Don't Read more...

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