Tag Archives | open rates
5 Factors that Impact Open Rates
One of the first metrics that people look at when evaluating a campaign is the open rate. And the open rate can tell us a lot about our campaigns and overall program.
Here are 5 things that can impact your open rates: Read more...
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Thanksgiving Email Subject Lines: Winners & Losers
I can hardly believe that Thanksgiving is just a week away! Where did 2015 go?
As we get into full holiday swing, email boxes are starting to get more and more messages and people are in the 'buying' spirit.
Much of what's purchased now is in the form of gifts for Read more...
Improving Open Rates and Click Through Rates
Generally, the first time we speak to someone about their current email program, they express concern about their open rates and/or click through rates, so this week, we wanted to share with you the process we go through when we first consult someone on their email program. Read more...
