Tag Archives | subject lines

First in.. First out…

Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.

As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...

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Deliverability Reminders: Subject Line Tips

Deliverability Reminders: Subject Line Tips

Your subject lines are one of the primary factors that determine whether or not someone is going to open your email (along with the from name).

People often ask if there are certain words or phrases to avoid in subject lines and the short answer, as inbox providers have become Read more...

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Email Deliverability Reminders

Email Deliverability Reminders…

We talk about various metrics from time to time... But over the next several weeks, we're going to discuss methods to improve your email deliverability once again as we approach the holiday marketing cycle.

Please note: These are not "quick fixes" and apply to your overall program, long term. Read more...

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Importance of Subject Lines

Importance of Subject Lines

According to Convince and Convert, 35% of email recipients open your email based solely on the subject line.

Here are a few tips: (more…)

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Awful Subject Lines

Awful Subject Lines

We see so many marketing tactics that teach people to go after "the open" no matter what it takes. The problem with that is that if you're just marketing to get the email opened instead of actually thinking through the entire campaign or promotion. I get it might be Read more...

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Subject Line Tool

Subject Line Tool

A quick tip for this week...

Subject lines are really the first point of of engagement with your subscribers (after deliverability and from name recognition, of course).

Here's a cool (free) resource for evaluating subject lines before sending out your messages. (more…)

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