Tag Archives | subscriber engagement

First in.. First out…

Most email systems send to the oldest contacts first. In other words... first contact in is first contact out.

As a result, the first contacts that ever signed up for your list are the first contacts receiving your messages. This is problematic because the longer someone is on your list, Read more...

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Gmail Questions

Gmail Questions…

Back in March, Gmail made some changes in their spam filtering algorithms (again!)… This was also around the same time that they began looking at whether or not incoming mail was encrypted (and added a little icon in their webmail client when the mail is properly encrypted). Read more...

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Dissecting Your Email List

Dissecting Your Email List

We have often talked about engagement rates, list segmentation, and overall interaction with your subscribers. However, this week, we're going to dig a little deeper and take a high level view of your list in terms of activity level/level of interest.

You'll want to look at each of these overall Read more...

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